Effective Date: February 17, 2025
Optimized Hormones (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and medical information when you visit our website or use our services. This policy complies with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Virginia state laws.
1. Information We Collect
Personal Information
When you visit our website or contact us, we may collect personal information, including:
- Name
- Email address
- Phone number
- General Notes
Protected Health Information (PHI)
If you become a patient, we collect Protected Health Information (PHI), which may include:
- Medical history
- Lab test results
- Prescription details
- Treatment plans
- Billing and insurance details (if applicable)
Automatically Collected Data
When you visit our website, we automatically collect certain information via cookies and tracking technologies:
- IP address
- Browser type and version
- Pages visited and time spent on the site
- Referral sources and device data
2. How We Use Your Information
For Medical and Patient Care Services
- To provide and coordinate your healthcare services.
- To communicate with you about appointments and treatment options.
- To securely store and manage your medical records through Cerbo (EHR).
For Business Operations & Billing
- To process payments and manage accounts.
- To comply with regulatory and legal obligations.
For Marketing & Communications
- To send appointment reminders, health-related updates, and newsletters.
- To provide educational content and special offers through Keap (CRM).
- To track website analytics using Google Analytics & Meta (Facebook) advertising tools.
3. How We Share Your Information
We do not sell your personal or medical information. However, we may share your data in the following ways:
Third-Party Service Providers
- Cerbo (EHR): To securely store and manage medical records.
- Keap (CRM): To manage email marketing and patient communication.
- Google & Meta: To track website analytics and digital advertising performance.
Legal & Compliance Requirements
We may disclose information if required to:
- Comply with federal, state, or local laws.
- Respond to subpoenas, court orders, or legal requests.
- Prevent fraud, security breaches, or harm to patients.
4. Cookies & Tracking Technologies
We use cookies, web beacons, and tracking pixels for website analytics and advertising. You can manage cookie settings in your browser or opt out of targeted ads through Google Ads Settings and Facebook Ad Preferences.
5. How We Protect Your Data
We implement industry-standard safeguards to protect your information, including:
- HIPAA-compliant data storage and encryption.
- Secure servers and firewalls to prevent unauthorized access.
- Access restrictions so only authorized personnel can handle PHI.
6. Your Rights & Choices
Under HIPAA, you have the following rights regarding your health information:
- Access & Copies: You may request a copy of your medical records.
- Corrections: You may ask to correct incorrect or incomplete information.
- Restrictions: You may request limits on how we use or share your PHI.
- Marketing Opt-Out: You may opt out of marketing emails at any time.
To exercise your rights, contact us at [email protected]
7. Children’s Privacy
Our services are intended for adults over 18. We do not knowingly collect personal information from minors.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with the effective date updated. Your continued use of our website and services after changes take effect constitutes your acceptance of the updated policy.
9. Contact Us
If you have any questions about this Privacy Policy or your rights, please contact us:
Optimized Hormones
1133 First Colonial Road
Virginia Beach, VA, USA
Email: [email protected]
Phone: (757) 693-9367
